VISUAL LAB

Create, edit and animate.
Your brand in every frame.

Ver recursosVisual Lab – imagem de marca gerada na Pupila

On-brand photos, illustrations and videos, personalized for every audience in a single workflow. A relevant campaign for each of them, delivered on the timeline of one — capacity that standalone tools were never built for.

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Scale your identity, not just your output.

Create images

Describe the intention in a line. Visual Lab works from your photographic style — light, color grading, mood and casting — and returns several takes of the same idea. Whoever creates it, the image speaks your brand's language.

Download each image at the resolution the placement asks for — sized for digital, or large enough for print and large-format pieces.

[ EDITORIAL-GRADE PHOTOGRAPHY ]

[ EFFORTLESS CREATION ]

[ YOUR OWN STYLES ]

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Everything a creative director would ask for

Style, framing, ratio, location, color and casting: each aspect is set before the image exists, not fixed afterwards. The photographic styles your team configured sit at the top of the list.

Brands run four photographic styles on average, each with its own camera, light and settings.

The styles configured for your brand: light, grading and mood in one pick.

Seletor de estilos fotográficos na plataforma Pupila
Estilo Bold Lifestyle

Bold Lifestyle

Estilo Product Shot

Product Shot

Estilo Textures

Textures

From the whole room to a single detail.

Seletor de enquadramento na plataforma Pupila
Enquadramento Full Shot

Full Shot

Enquadramento Medium Shot

Medium Shot

Enquadramento Closeup

Closeup

Composed for the format, not cropped to it.

Seletor de proporção na plataforma Pupila
Imagem em 9:16

9:16

Imagem em 1:1

1:1

Imagem em 4:3

4:3

The city or the scene the shot lives in.

Seletor de locação na plataforma Pupila
Cena em São Paulo

São Paulo

Cena no Rio de Janeiro

Rio de Janeiro

Cena em Salvador

Salvador

Which of your brand colors dominates the frame.

Seletor de cores da marca na plataforma Pupila
Cena com cor dominante lilás
Cena com cor dominante magenta
Cena com cor dominante verde-limão

A character from your brand cast, or a new one.

Seletor de casting na plataforma Pupila
Personagem em casa

At home

Personagem no trabalho

At work

Personagem na academia

At gym

Create illustrations

One illustration style, held across every execution. Your brand toolkit gains an artistic register, expressive enough to explore new ideas and recognizable in every one of them.

[ SIGNATURE STYLE ]

[ EXPRESSIVE ARTWORK ]

[ ENDLESS EXECUTIONS ]

Illustration

Pattern

Character

Create videos

Motion is what stops the scroll. Turn any image you made into
a video of up to fifteen seconds, with the camera move you
choose — zoom, pan, orbit. Multi-shot builds a sequence of up
to six shots instead of a single take: the same cast and the same
setting carried from one cut to the next.

[ ON-BRAND FOOTAGE ]

[ FULL CAMERA CONTROL ]

[ BOUNDLESS STORYTELLING ]

Place your product

Own the occasion, not just the shelf. Put your product in the moments it's bought for — the drink at the festival, the panettone on the table, the credit card in the store — with the packaging true to the last detail and the product itself shown in use. Explore multiple shots without picking up a camera.

[ EVERY SKU ]

[ CONTEXTUAL PRODUCT SHOTS ]

[ STRIKING REALISM ]

Produto em contexto
Produto em contexto
Produto em contexto
Produto em contexto
Produto em contexto
Produto em contexto

Place your screens

When the product is a screen, the experience is what sells. Navigation, features and every detail of your UX appear on a phone or a laptop in a real setting, taken straight from your screenshots. The image comes out ready to publish, with no mockup in between.

[ PIXEL-TRUE INTERFACES ]

[ REAL-WORLD DEVICES ]

[ UX IN CONTEXT ]

App no celular em uso
Site no notebook em uso
App no smartwatch em uso
App no tablet em uso

Style your collection

For fashion brands, every collection gets a world of its own. A cast of different bodies and ethnicities wears the new season,
from a clean studio to a real street or an abstract set that says what
the collection is about.

[ EDITORIAL LOOKBOOKS ]

[ EVERY BODY REPRESENTED ]

[ REAL AND CONCEPTUAL SETS ]

Peça da coleção e look em uso
Coleção em cena
Coleção em cena
Coleção em cena

Build your brand cast

Name a character once and bring them back across scenes,
outfits and campaigns. The same face carries the narrative
from the first asset to the last.

[ SYNTHETIC CHARACTERS ]

[ CONSISTENT STORYTELLING ]

[ UNLIMITED USAGE RIGHTS ]

Your concept, down to the last detail.

Fine-tune any element until the image carries the creative idea, edit after edit.

[ ONE WORKFLOW ]

[ PIXEL-LEVEL CONTROL ]

[ CREATIVE PRECISION ]

Imagem antes do Enhance

Before

Imagem depois do Enhance

After

Imagem antes da edição por prompt

Before

Imagem depois da edição por prompt

After

Imagem antes do Reframe

Before

Imagem depois do Reframe

After

Ângulo de câmera Macro Shot

Macro Shot

Ângulo de câmera Wide Shot

Wide Shot

Ângulo de câmera High Angle

High Angle

Ângulo de câmera Low Angle

Low Angle

Ângulo de câmera Profile

Profile

Ângulo de câmera Back View

Back View

Ângulo de câmera 3/4

3/4

Ângulo de câmera Over the shoulder

Over the shoulder

Speak to everyone, as if to each one.

Relevance starts with recognition. Build the scene once, then unfold it by city, gender, age, time of day and season — each audience meets a version that looks like its own life.

[ AUDIENCE-SPECIFIC SUBJECTS ]

[ RELATABLE SCENES ]

[ RELEVANCE AT SCALE ]

Cena na primavera

Spring

Cena no verão

Summer

Cena no outono

Autumn

Cena no inverno

Winter

Cena com protagonista masculino

Male

Cena com protagonista feminina

Female

Personagem adolescente

Teen

Personagem adulto

Adult

Personagem de meia-idade

Middle-Age

Personagem sênior

Senior

Cena pela manhã

Morning

Cena à tarde

Afternoon

Cena ao pôr do sol

Sunset

Cena à noite

Night

Cena em Lisboa

Lisbon

Cena em São Paulo

São Paulo

Cena em Brasília

Brasília

Cena em Buenos Aires

Buenos Aires

Be local everywhere

A brand looks local when its audience recognizes itself, and stock libraries were built for someone else's. Create images that show the people of each market you serve — their faces, their streets, their everyday — so every region sees a brand that belongs to it.

Cena local em Ribeirão Preto, Brazil

Ribeirão Preto, Brazil

Cena local em Bologna, Italy

Bologna, Italy

Cena local em Belo Horizonte, Brazil

Belo Horizonte, Brazil

Cena local em Monterrey, Mexico

Monterrey, Mexico

Cena local em Arequipa, Peru

Arequipa, Peru

Cena local em Cali, Colombia

Cali, Colombia

Cena local em Valencia, Spain

Valencia, Spain

Cena local em São Luís, Brazil

São Luís, Brazil

The ideas your budget used to kill

The impossible shot. The scale nobody could book.
The scene no camera can capture, because it does not exist yet. A city built out of your packaging. Rain falling upward. A product the size of a building. The literal and the surreal come out in the same style, so even the strangest image reads as yours, not as somebody's AI experiment.

Every image. Every audience. One brand.

be the FIRST TO KNOW

When your brand can do something it couldn’t before, you’ll hear it here first.

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See your brand in Visual Lab.

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