Intelligent branding for global investing
How a global investing fintech kept the same identity across personas, ages and markets — at campaign scale.
Production routine
·
Jul 2025 – Jun 2026
21,120
on-brand assets
372
assets in a single day (peak, Jan 2026)
258
on-brand videos
[ The brand ]
US markets, in the palm of every Brazilian investor’s hand.
Avenue is the brokerage that opens the US stock market to Brazilian investors — investing in dollars, from a phone. After relaunching its brand, Avenue faced a new challenge: speaking to very different investors, from the bold young investor to the pragmatic executive, aged 25 to 75, across Rio, New York and Miami.
All while keeping a single identity, recognizable in every piece. Avenue uses Pupila, the brand technology platform, to produce on-brand image and video at the speed of the business — the same brand, at scale.
[ Challenge ]
Multidimensional scalability.
Too much volume
Every campaign unfolds into dozens of versions by profile, age and market.
Generic AI broke the brand
An ordinary generator delivers an image — not the identity. Generic photos, off-palette, off-tone.
Consistency under pressure
Keeping lighting, color and style identical in every format and channel, every time, with no rework.
[ One brand, every investor ]
From the 25-year-old investor to the 75-year-old. The same Avenue.
Strategic and pragmatic, cosmopolitan and conscious, bold and independent: each profile sees itself in the campaign.
Persona, age and market change from piece to piece. The identity doesn’t — with a peak of 372 on-brand pieces in a single day.
[ Solution ]
Where everything comes together and nothing gets lost.
In the Brand Studio, every piece is born inside the identity — and the trade-offs that hold brand teams back stopped existing. Image, copy and video come from the same source; persona, age and market are filters in the platform, not instructions typed for every piece.
“Everyone notices this consistency. We have a brand that expresses itself in a very consistent way — and that has evolved a lot during this period.”
Ricardo Longo · CMO, Avenue
[ Every format ]
From feed post to leaderboard.
Feed posts, stories, covers, skyscrapers and leaderboards: each creative unfolds into the formats every channel requires.
The message adapts to the placement. The brand stays the same.
[ The takeaway ]
The brand evolved — and everyone saw it.
Avenue relaunched its brand and needed it to show up the same way for very different investors.
With Pupila, the same identity reaches every persona, age and market — at the speed of the business.