From Cost Center to Profit Engine: How 61% of CMOs are Rewriting Marketing’s Role
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Marketing is undergoing the most significant strategic shift in decades. For the first time, 61% of CMOs report that their function is now seen as a profit center, not a cost center. This isn’t a superficial reframing or a finance-led reclassification. It’s a fundamental redefinition of marketing’s contribution to enterprise value and long-term growth.
Marketing is undergoing the most significant strategic shift in decades. For the first time, 61% of CMOs report that their function is now seen as a profit center, not a cost center. This isn’t a superficial reframing or a finance-led reclassification. It’s a fundamental redefinition of marketing’s contribution to enterprise value and long-term growth.
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