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The Future of Marketing: AI Amplifies Creativity in an Era of Limited Resources

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How visionary CMOs are transforming budget constraints into competitive advantages through intelligent brand automation

How visionary CMOs are transforming budget constraints into competitive advantages through intelligent brand automation

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From Cost Center to Profit Engine: How 61% of CMOs are Rewriting Marketing’s Role

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Marketing is undergoing the most significant strategic shift in decades. For the first time, 61% of CMOs report that their function is now seen as a profit center, not a cost center. This isn’t a superficial reframing or a finance-led reclassification. It’s a fundamental redefinition of marketing’s contribution to enterprise value and long-term growth.

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