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866 images. 20 videos. +41,8% ROAS. 5 months of partnership.
BADIA brings authentic flavors to over 90 countries — spices that cross cultures and spark familiar memories in millions of kitchens. As e-commerce becomes increasingly visual and competitive, the brand saw a key opportunity: expand its digital presence without compromising the authenticity built over decades.
That’s where the partnership with Pupila began.
BADIA already had a strong, well-established brand. What it needed was creative capacity that matched its ambition: more content, across more channels, delivered faster — all with a lean marketing team of just four people.
The goal wasn’t simply to produce more. It was to ensure every asset continued to reflect BADIA’s essence: from traditional Latin recipes to contemporary food trends, from strict visual consistency to cultural relevance in every market.
In e-commerce — where visuals come before flavor and first impressions drive conversion — this ability to scale creative consistency isn’t a detail. It’s a competitive advantage.
In April, BADIA adopted Pupila as its new way to create:
This wasn’t just about fueling campaigns. It was about telling the stories behind these spices — and how they elevate everyday cooking.
Images and videos designed for marketplace performance — compositions that spotlight the product, usage contexts that inspire action, visuals that stop the scroll and drive clicks.
Content that brings preparation, texture, and aroma to life. That feels like real kitchens and real food. That makes you want to taste it. Because spices aren’t a commodity — they’re a sensory experience.
From the Cuban sandwich in Miami to Texas chili, from New York–style pizza to California fish tacos — Pupila enables creative that honors each region’s culinary identity. Not just translation, but authentic representation that says: “We understand your kitchen. We respect your tradition. We elevate your flavor.”
Multiple variations of the same concept, enabling systematic testing: Which angle converts best? Which context resonates with millennials vs. traditional families? Which regional representation drives more engagement? Data informing creativity.
This wasn’t just about powering campaigns. It was about telling the stories behind these spices — and how they elevate everyday life — at industrial scale, without losing handcrafted authenticity.
From April to August 2025, BADIA significantly expanded its creative production capacity while maintaining strict brand consistency.
Marketing no longer relies on slow, rigid processes. When an opportunity arises — a new product, seasonality, an emerging trend — BADIA moves at the speed the digital market demands.
The cycle has flipped: create → test → learn → optimize → repeat.
Performance is no longer an exception. It’s the standard. The expectation.
It’s simply how things work now.
People eat with their eyes first. In digital, visuals aren’t accessories — they’re the first impression that decides whether there will be a second.
For brands competing in saturated e-commerce and marketplace environments, the ability to deliver relevant, consistent creative at scale isn’t a luxury.
It’s the cost of being in the game.
The BADIA + Pupila partnership proves that you can:
If your brand also faces the challenge of producing more — and better — for digital channels, Pupila can be the right partner for that leap.
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Pupila is a brand technology platform that combines branding expertise with artificial intelligence — helping brands scale creative output with real performance and absolute consistency.
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All rights reserved @ 2024
All rights reserved @ 2024
